Wedgwood & Co (Ltd)

Tunstall, Staffordshire 1860 - 1965

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Podmore Walker & Wedgwood Pinnox Works,and at other address's
Amicable Street
Tunstall,
Staffordshire
1854- 1959
Wedgwood & Co Pinnox Works,
Amicable Street
Tunstall,
Staffordshire
1860 - 1965
Unicorn Works ( taken over by Hollinshead & Kirkham 1890 )
Great Woodland Street,
Tunstall,
Staffordshire
1860 - 1890
Enoch Wedgwood (Tunstall) Ltd 1965 Pinnox Works, Amicable Street
Tunstall,
Staffordshire
1965 - 1980

Enoch Wedgwood, a distant relative of the famous Josiah Wedgwood, joined the Podmore Walker partnership around 1850. By 1856 he was recognised as a senior partner and included in the firms cartouche as Podmore Walker & Wedgwood. The old partnership was folded in 1859 and Enoch took his brother Jabez into a new partnership titled Wedgwood & Co. The firm remained a family concern until 1900 when they floated as a Ltd company and control was effectively passed over. In 1965 the company was refloated as Enoch Wedgwood (Tunstall) Ltd 1965 but with only limited success were taken over by the Wedgwood Group as the subsidiary Unicorn Pottery in 1980.

Podmore Walker & Co had established strong export links, particularly in North America, with a series innovative contemporary romantic patterns, which Wedgwood & Co continued to produce. Enoch Wedgwoods company built on this firm foundation with high quality domestic earthenwares and ironstones which found much favour with shipping companies. To establish this vigorous company Enoch went about much rationalisation and improvement between 1853 and 1861, renting the Swan Banks works for that period until they took over the whole of the Unicorn works in Great Woodland Street after Edward Challinor moved out. The modernised Unicorn and Pinnox Works were recognised by contemporaries as being some of the best facilities in the district.

The company by the late 1880's had lost their initial vigor and Hollinshead & Kirkham took over the Unicorn Works together with the "Asiatic Pheasants" copperplates and by 1900 the family lost control of the business when it was floated as a Ltd Company. The new money and management certainly breathed new life into the company and certainly up to 1950 great efforts were put into regaining their former markets, largely by playing to the companys strengths in producing a high quality product. Unfortunately when the company finally closed in 1965 the rescue package offered by Enoch Wedgwood (Tunstall) Ltd 1965 probably threw the baby out with the bath water as the production of this company were largely cheap imitations, not a recipe for longevity, as they were swallowed up in 1980 by the Wedgwood Group who rather anonymously operate the factory as a subsidiary called Unicorn Pottery producing similar products.

Whilst Podmore Walker & Co are commonly recognised as the first producers of "Asiatic Pheasants" wares, and indeed may have enjoyed a monopoly their successors Wedgwood & Co most certainly did not enjoy that monopoly. Competition in the use of the pattern opened up around 1860 with the immediate dilution of quality. Not so with Wedgwood & Co. With the concentration on good earthenware and ironstone bodies they continued to produce high quality "Asiatic Pheasants" wares throughout their existence until 1965. Whilst not quite as fine as the Podmore Walker originals they are the most sought after maker after Podmore Walker, including their C20th production. The ceramic and glaze is the most durable of all "Asiatic Pheasants" wares

Marks employed


Mark Used 1860 - 1925

Mark Used 1925- 1965

Mark Used 1925- 1965

Mark Used 1925- 1965